Cars have “OBD” to access the transparency status between us. Why their isn’t on alike for tractors?

Concept: VMH (Virtual Machine House)

Client: SEGES

My Role: UX & UI Design | Concept Development | User Research | Prototyping | Presentation | Storyboarding

Design Tool: Adobe Photoshop | Adobe Illustrator | Invision

Research Methods: Qualitative interview | Value based Survey

Duration: September 2018 – October 2018

Project Description: a Danish company that develops softwares for the farming industry. VMH helps the farmer to get an overview of his machines, their location, their status and helps him chose the optimal settings for harvesting/planting etc.

"We never saw any solution from this perspective"
- Andre Kristensen
Concept Developer
"We absolute believe your solution is the innovative concept of the year"
- Nicolai Fog Hansen
Digital Business Manager

On-board diagnostics (OBD) for tractors, gives a transparency overview of the state of the vehicle for easier problem detection. 

Ofcourse, the inspiration came from the OBD-plug for cars looking into ecosystem mapping. 

The process has been shared with several theories and models. Eco-system mapping were among one of them to identify the actors and stakeholders, along with creation of new business ideas.

The newly gained data will be uploaded to SEGES database, while an AI calculates and redirects the data to farmer’s VMH app in terms of farmer’s valuebased information as next service, breakdowns of particular parts, etc.

With AI, VMH app is able to suggest the farmers with new efficient ways framings and setting.