“Instead of creating independent women industries and brand make them more dependent on their fashion”
“People prefer to buy online so they can get wide variety”
89 participation for Hypothesis-Based Survey.
Hypothesis-Based Survey was conducted to test the hypothesis. This is not enough to gain a precise indication, but it will give us a starting point.
9 participation in total for 1-on-1 interview.
We conducted semi-structure-interview to get a deeper knowledge. It was a liable results, since it was a well-structured 1-o-1 interviews specified in wide variety.
We conducted observation to understand the buyers behavioural pattern.
96 participation in total for Validation Survey.
To validate the findings, we conducted Satisfaction Survey to validate the insights. This was enough to validate the insights, with a higher %.