Have you ever tried to focus, while studying, yet your mind just don’t want to focus? 

A focused mind is more productive that’s why Lix is offering students a relaxing study mode where you are able to disconnect from the the world around you. By offering a personalised experience with the use of sounds, Lix provides a simulation of a distraction-reducing study environment.

Focus Mode

The Client:  Lix is a platform for learning. They provide digital textbooks to university students where you can read, share notes, and collaborate with other students. Lix is about making learning easy to access, effective and collaborative.

Duration: February 2018 – March 2018

My Role: UX & UI Design | Concept Development | Prototyping | User Research

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The Case

Lix is a subscription-based supplier of online books, which makes the study experience easier, more accessible and digitalised. The company wanted to provide more value for their users, so the experience is more engaging, user-friendly and worth remembering. And this was a challenge for us.

  • You got an interesting approach with your research.

    Kasper Enggaard Krog
    CEO, co-founder at Lix
  • You got an interesting insights. 

    Martin Nielsen
    Digital Designer, Lix

User Research

As for all my projects, we start with desk research to understand the overview and later dig into conducting specific research as value-based survey and 1-on-1 interviews. We have been working agile, meaning we go back and forth with research simultaneously working with models and methods. A detailed explanation can be seen in the PDF.

90 participation for Value-Based Interview.

Value-Based Survey was conducted to understand the theme. This is not enough to gain a precise indication, but it will give us a starting point. 

5 participation in total for 1-on-1 interview.

We conducted semi-structure-interview to get a deeper knowledge. It was a liable results, since it was a well-structured 1-o-1 interviews specified in wide variety.

82 participation in total for Validation Survey.

To validate the findings, we conducted Satisfaction Survey to validate the insights. This was enough to validate the insights, with a higher %.


Using different methods and tools as picture assumptions, What-IF model, eco system and problem space, we were able to gain the following insights. A detailed explanation can be seen in the PDF.

  • “I’d rather control myself what they are allowed to know/see”

  • “I can pay attention on who I’m giving out my data, but in the end, I think that just gives me a fake notion of safety, in reality I believe I have zero control”

  • “I feel like I have some control. However, it would take a lot of work to find out how many institutions have my data.”

  • “Feels strange, why everybody needs my personal data? What for? It feels wrong”



Dissatisfied with their data processing


Have no clue on who has all of their data


Idea Generation

Through insights and different methods, we understood that citizens needs a secure method to protect their data is the most important part which lead us to form a propelling question. 

How can we give citizens control over all their data, while maintaining trust and security?

Through Propelling question, we were able to think out of box concept. Later it led us to several discussions of the latest technologies and end up with an idea that is centralized around blockchain technology.


With E-ME the future citizens will gain a secure system of handling their data along with easily made way of verification as well as decreasing the change of identity stolen. Moreover, each individual citizen will have the ownership and control over their data.


Overview of your data and who has it. You can even edit the access according to your agreement. This will lead you to gain control and ownership of your own data.

With Blockchain technology, manual verification and face login, E-ME is able to provide higher security data protection



We conducted both low and high fidelity validation, which iterations were based on feedback received from the user testing and scenario testing. A detailed explanation can be seen in the PDF. While an Invision Prototype can be seen here:  

Award Winning​

Winner of the innovative concept

Further Development​

Has potential for further development


With the Blockchain technology, all personal data are more secure also prevent identity theft. Meaning, each individual citizen can take full ownership and control over their data. This helps Danske Bank to be sure that information which are given, are valid. With E-ME, Danske Bank will be able to work without the trust issues. This also means, Danske Bank is able to shift their role as an actor into a stakeholder in expertise resources.

Key learnings: Throughout the project period, I learned the importance of understanding and implementing of new technology in any concept is important.