Do you know exactly the name of the company / institution who has access to our personal data?

E-ME is an IoT (Internet of Thing) based concept that focus on handling your data with a secure system along with easily made way of verification and decreasing the chance of identity thief. E-ME will store all your personal data in a blockchain technology, therefore you are the only one having control and ownership over it. Through E-ME app, you can also monitor and control on which companies have access to which of your data.


The Client:Danske Bank is one of the leading bank systems in Denmark and has a strong platform as Nordic Universal bank with 3.4 million customers. They have a wide range of departments including R&D team for future explorations.

Duration: October 2018 – November 2018

My Role: UX & UI Design | Concept Development | User Research | Prototyping | Presentation | Visual Design

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The Case

They want to invest not just in technology but a concept on what to do with the technology. Our challenge was to choose one of the topic Smart self, Smart living or Smart cities and create a valuable concept using technology.

  • Your solution could lead to solve our banking crisis of KYG

    Jakub Justen
    Senior Software Developer, Danske Bank
  • We absolute love your concept! The solution is clear.

    Nina Holewinska Ladefoged
    Senior Business Analyst, Danske Bank

User Research

As for all my projects, we start with desk research to understand the overview and later dig into conducting specific research as value-based survey and 1-on-1 interviews. We have been working agile, meaning we go back and forth with research simultaneously working with models and methods. A detailed explanation can be seen in the PDF.

90 participation for Value-Based Interview.

Value-Based Survey was conducted to understand the theme. This is not enough to gain a precise indication, but it will give us a starting point. 

5 participation in total for 1-on-1 interview.

We conducted semi-structure-interview to get a deeper knowledge. It was a liable results, since it was a well-structured 1-o-1 interviews specified in wide variety.

82 participation in total for Validation Survey.

To validate the findings, we conducted Satisfaction Survey to validate the insights. This was enough to validate the insights, with a higher %.


Using different methods and tools as picture assumptions, What-IF model, eco system and problem space, we were able to gain the following insights. A detailed explanation can be seen in the PDF.

  • “I’d rather control myself what they are allowed to know/see”

  • “I can pay attention on who I’m giving out my data, but in the end, I think that just gives me a fake notion of safety, in reality I believe I have zero control”

  • “I feel like I have some control. However, it would take a lot of work to find out how many institutions have my data.”

  • “Feels strange, why everybody needs my personal data? What for? It feels wrong”



Dissatisfied with their data processing


Have no clue on who has all of their data


Idea Generation

Through insights and different methods, we understood that citizens needs a secure method to protect their data is the most important part which lead us to form a propelling question. 

How can we give citizens control over all their data, while maintaining trust and security?

Through Propelling question, we were able to think out of box concept. Later it led us to several discussions of the latest technologies and end up with an idea that is centralized around blockchain technology.


With E-ME the future citizens will gain a secure system of handling their data along with easily made way of verification as well as decreasing the change of identity stolen. Moreover, each individual citizen will have the ownership and control over their data.


Overview of your data and who has it. You can even edit the access according to your agreement. This will lead you to gain control and ownership of your own data.

With Blockchain technology, manual verification and face login, E-ME is able to provide higher security data protection



We conducted both low and high fidelity validation, which iterations were based on feedback received from the user testing and scenario testing. A detailed explanation can be seen in the PDF. While an Invision Prototype can be seen here:  

Award Winning​

Winner of the innovative concept

Further Development​

Has potential for further development


With the Blockchain technology, all personal data are more secure also prevent identity theft. Meaning, each individual citizen can take full ownership and control over their data. This helps Danske Bank to be sure that information which are given, are valid. With E-ME, Danske Bank will be able to work without the trust issues. This also means, Danske Bank is able to shift their role as an actor into a stakeholder in expertise resources.

Key learnings: Throughout the project period, I learned the importance of understanding and implementing of new technology in any concept is important.