My Role: Storytelling | Digital Marketing | Social Media Marketing | Content Creator
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Premiere Pro | Adobe After Effect | Storyscaping | Digital Marketing Strategy
Duration: October 2016 – November 2016
Case Description: During my internship period for multimedia design, I took the responsibility of creating a brand identity, logo, newsletters, improving and managing the WordPress based website, and business strategies.
Storyscaping is the phase of linear storytelling through different touch points, experience space and organising idea. The concept is “Everyday Super Heroes” and targeting families with kids based on raise awareness of Bakken Bears and basketball.
The campaign concept was “becoming everyday super heroes in our daily life” with families identifying an everyday hero by using #EverydaySuperHeroes in their SoMe platforms. Then Bakkenbears pick one of them for “family fun time” involving interactions with the players before the game.
Using comic books as a touch point, I created characters and storytelling to evoke nostalgic feeling for the parents as this generation grew up with physical interaction of comic books.
Small Animation focused on the comic book storytelling specified for Youtube
With Snapchat filters and Facebook stickers, Bakkenbears lets the TA to express themselves.
Ready for Movember?
Breast Cancer awareness, aligned with the concept
Denmark Parliament Election awareness, through the brand with the concept
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